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β€œIn a world boxed within norms, rules, and 'being better', Roy Osing, also known as 'Be Different or Be Dead' guy, paints a different picture about achieving success. He asserts that uniqueness and differentiation matter more than being 'number one'. He stresses that individuals and businesses should focus on their defined roles and look inward to set their standards rather than obsessing over competitors and comparing.

For individuals wanting to excel in their careers or lives, he suggests looking for mentors who provide practical insights and have attained personal achievements. He also proposes moving away from 'textbook knowledge' and focusing on practical application.

Roy espouses being attached to those you serve, your customers or people, and continuously finding unique ways to meet their needs. Lastly, among his key takeaways were avoiding 'gargling Google' to prevent imitation and nurturing the ability to tell one's story differently.” β€” Naron Tillman, Host, Walk in Victory Podcast