Branding today is focused on what businesses PRODUCE as demonstrated by this typical brand statement: “I help individuals reassess their life choices to discover their true paths to success.”
Whereas claims like this might be useful in defining what the organization delivers, they offer little value in telling someone how the organization is different from their competitors and why they should be the supplier of choice.
Current branding methods are unhelpful to people looking for reasons to buy from one company over another.
In this episode, I will show you how to build a brand that stands out from your competition and convinces people to buy from YOU and no one else.
And I will share my Audacious Branding Moves that will make you the ONLY ONE who does what you do and will drive revenue performance you can only imagine.
