A culture that ‘leans in’ to Saying YES! to their customers will always outpace a competitor who is more of a control freak, wanting to control the customer engagement process.
A YES! business is more interested in creating special moments and experiences for their customers while their NO! counterpart is constantly in the rule or policy enforcement mode.
In this episode Roy unpacks his Moves in using YES! to create customer loyalty and sustainable competitive advantage that led to A BILLION!
