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Summer is here and Sheri & Jim are embracing summer activities like driving trips and summer blockbuster movies. And brands are cooperating with lots of new marketing initiatives. Enjoy!

- Buc-ee's a truly American cultural experience

- Movie refreshments have gotten so expensive, theaters should offer BNPL ($80 popcorn!?)

- AMC let's moviegoers know just how long ads and previews will last (25-30 minutes!)

- Summerween! is a thing

- Retailers preempting Amazon Prime Day

- Lululemon sues Costco for their dupes - great PR for Costco!