With the nova of Super Bowl ads fading, the home team fields a range of Marketing topics including:
- Brands using Influencers for new product introductions, ala Cera Ve hair care
- Coke enters the alt beverage segment to compete with Poppi and OlliPop
- Starbucks cuts 30% of their sku's, to improve the customer and barista experience
- Barnes & Noble embraces TikTok's BookTok to drive book sales and expand brick & mortar bookstores!
- Super Apps - eyeing the success of super apps in Asia, US brands are looking to expand consumer usage of their apps to new categories - Airbnb, Uber, DoorDash, Amazon Prime
- Walmart buys the Dawn of the Dead shopping mall
