#76: In this episode, Frauke gives an inside peek into how a fragrance house creates a scent for an everyday body or home care product. If you've ever wondered how that scent in your shampoo or deodorant came to be, here's your chance to learn how much work actually goes into every whiff. Not only will you learn what the client/brand considers when briefing a fragrance house to create the scent, you'll gain an understanding of how the house translates the information and what all they need to take into consideration for the final fragrance to get to market. This episode will leave you with a new appreciation for all the scented products in your home.
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