In this episode of Science of Business I will be talking with John Bessant, Senior Research Fellow from Innofora, that dedicated his 40 years of career to explore the world of creativity and innovation.
We will be discussing different research pieces in the field of creativity and the ways they apply in modern business contexts. Some topics we will cover include:
➡ Where is creativity needed in business contexts?
➡ How to properly run a creative session?
➡ What can go wrong in a creative session?
➡ Big and small "c" creativity in business?
➡ Facts and myths about creativity
