Jon Manning is the author of "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services", which he describes as the “most ridiculously titled pricing book that guides start-ups, entrepreneurs and side hustlers through value-based pricing.”
He has used the longest F word in the English language - it is 29 letters long!
I spoke to Jon about having the courage to give your book a memorable title, his journey to publication and his insights on getting pricing right.
Jon is also a start-up mentor, behavioural economist and the founder of Pricing Prophets.
https://pricingprophets.com/
https://www.linkedin.com/in/jon-manning-pricingprophets/
