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In this episode of Sweet Liberation Podcast, we are interviewing Matthew Young. Matthew is keen on leaving his personal stamp on the health and fitness industry. Co-founding Innovative Fitness in 1995, he was instrumental in developing the IF vision to grow from a single customer to 12 personal training facilities across Canada using IF’s patented Lifestyle management business systems. He is also the CEO of Personal Sport Record, a movement in youth development sports designed to bring change and shift today’s sports focus. Moving away the focus from who scored to, instead, tracking how athletes develop. Powered by data, they put complete performance data directly into the hands of athletes, parents, coaches, and sports organizations.

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