Have you ever wanted to take a stand as a brand, but ended up sitting out, mouth shut on the sidelines instead?
It can feel like a huge (and potentially even disastrous) risk standing up for a cause. So much so, you might ask if your brand...
“Is my brand speaking at the wrong time?”
“Is my brand sending the right message”
“Does this make our brand look fake?"
Or even,
“Is my brand standing up for the wrong thing?
So if it’s such a big risk... why do so many brands take part in brand activism? Well, we’ve talked in the past about what your brand values and the kind of ripples you want to make. Taking a stand on an issue that ties directly to your values does three things:
1. It gives your brand a deeper meaning
2. It unleashes your employees intrapreneurial spirit
3. Doing the right thing matters to your audience
So, how can your brand take that brave first step into brand activism?
Well, Chris will teach you how Mastercard got it right and the four key takeaways you can steal and use in your brand.
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Tom's links
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