Matt Phillips is a realtor based in Toronto, who makes educational content about real estate on TikTok. Ronald is also a graduate of McMaster Degroote School of Business with experience working in the financial service industry.
In this episode we talked about the how journey to becoming a Realtor, his creative process when it comes to making videos and the importance of prioritizing a personal brand than optimizing for traffic
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TikTok: https://www.tiktok.com/discover/mattphillipsrealty?lang=en
Instagram: https://www.instagram.com/mattphillipsrealty?utm_source=hoobe&utm_medium=social
Company Website: https://mattphillipsrealty.com/?utm_source=hoobe&utm_medium=social
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The Behind The Frames Podcast is owned and operated by Alex Ha.
Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ
Instagram: https://www.instagram.com/_behindtheframes/
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Show Notes
[00:00] Introduction
[01:48] University
[04:00] Relationship with Content
[06:01] Career in Real Estate
[09:05] Getting Started with TikTok
[17:20] Toronto Realtor Market
[19:26] Content Process
[21:50] Balancing Content & Business
[24:31] Personal/Educational Videos Trump House Tours
[28:00] Appetite for Sponsored Posts/Videos
[30:45] Leads Distribution (Buyers/Sellers, Residentials / Commercials, Rent vs Own)
[34:20] Benefits of a Team
[38:44] Matt’s Routine, Avoiding Burnout
