I'm joined by former UB QB and current Will South HS football coach Joe Licata to discuss his journey and upcoming playoff game. Then my 9-year-old jumps in to discuss HIS upcoming venture into this medium thanks to the Bills Podcast Club at his elementary school. Bring back my #MACtion, ESPN/YouTube!
Or, as AI puts it...
Episode 204 opens with Brad drowning in guilt over forgetting to play the funniest video he’s seen in weeks — an AI chiropractor montage that sends elderly patients flying into walls — and he finally makes good on the promise, breaking down his love/hate relationship with artificial intelligence while repeatedly replaying the clip for the YouTube crowd. From there he recaps his exhausting week of video editing, rendering delays, clogged hard drives, a 12-hour pre-record for Episode 200, and the stress of keeping both the Spotify and YouTube versions of the show caught up. Brad shifts into fundraising mode, pitching tickets to an upcoming 9U baseball meat raffle as only he can, explaining the never-ending grind of travel-sports parents while toggling between camera angles, fending off equipment issues, and contemplating whether Riter Radio deserves merch yet.
The episode swings into football with a breakdown of the Bills’ Michael Hoyt mic’d-up video, celebrating the defensive end’s toughness as he tries to stay on the sideline after tearing his Achilles. Then Brad welcomes former UB quarterback and current Williamsville South head coach Joe Licata for a wide-ranging conversation about coaching at his alma mater, building a program, matching, UB football evolution, and preparing for a playoff showdown with Lackawanna — coached by fellow former Bull Marcus Rivers. The show closes with a wholesome turn as Brad’s son Drew joins to discuss his school’s Bills Podcast Club, his upcoming season in basketball and travel baseball, and a full video review of Drew’s pitching mechanics. It’s a classic Riter Radio blend of tech chaos, football nerdery, family content, nostalgia, and Buffalo-centric charm.
