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In this insightful episode, we sit down with Geoff Sokol to unpack the real cost of financial inaction, especially for entrepreneurs, small business owners, and high-income professionals. Framed through the lens of personal financial planning, behavioral finance, and exit strategy, this conversation explores why even the most organized business operators often neglect their own wealth building.We cover topics like the psychology behind inaction, the emotional triggers around money, how to gamify your personal finance, and why advanced planning can mean the difference between a powerful legacy and lost opportunity. Whether you're scaling a business, preparing for retirement, or navigating sudden wealth, this episode is packed with strategies and mindset shifts you can apply immediately.Learn how to align your financial plan with your goals, vision, and values. Discover how financial chaos, anxiety, and uncertainty sabotage success—and how to take control today.Contact: Geoff Sokol - geoff.sokol@growthink.comhttps://gtria.com/https://growthinkcapital.com/--0:00 – Intro: Framing the cost of inaction in personal finance1:17 – The disconnect between business planning vs. personal planning3:33 – Making financial planning more digestible and relatable5:18 – Gamifying finances with real-time metrics and tax-advantaged tools (529 plans example)7:45 – Why knowing your numbers creates financial momentum10:01 – Anchoring your plan to goals, vision, and values13:26 – Financial anxiety: why people don’t look at their statements16:25 – The challenge of managing sudden wealth and windfalls20:02 – Exit planning for entrepreneurs nearing retirement22:59 – How lack of preparation kills negotiation leverage24:55 – The risks of procrastination in financial planning#FinancialFreedom#ExitPlanning#WealthMindset#EntrepreneurFinance#CostOfInaction