More In Common's Hidden Tribes study reveals that at least 26% of the voting-eligible population in America is completely up for grabs, and that as much as 67% could be persuaded by a compelling candidate on either side of the political aisle. But for the last several decades, few presidential candidates have been able to get through to either group, and none of have won the White House.
We discuss how a presidential candidate could activate millions of inactive voters to create a landslide coalition, and whether RFK Jr. or another candidate is best equipped to speak directly to them.
Hidden Tribes Report:
George Kearney's United States of Apathy map:
