It is time for a group therapy session! Join Alper Yurder, Christina Brady, Adam Jay, and Dale Zwizinski as they discuss navigating the complex world of sales and maintaining a customer-centric approach.
Key Takeaways:
- Salespeople should focus on helping rather than selling, and be empathetic and consultative.
- The negative perception of salespeople can be overcome by demonstrating integrity, value, and genuine care for customers. The top of the funnel presents unique challenges in the sales process, including missteps and the need for proper qualification.
- Attribution and understanding the customer journey are essential for successful sales and marketing strategies.
- Sales is both an art and a science, requiring a blend of intuition and data-driven strategies.
Guests:
Christina Brady
Adam Jay
Dale Zwizinski
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