Take a seat! You’re invited to the therapy room! In this episode of sales therapy Osman and Alper delve into how to make PLG work and grow in the Latin American market. From being a founder to starting a new business on a different continent, the two discuss how you can stand out from the crowd in 2024.
Key Points
- As a startup, early challenges are tougher because you have no idea what you are doing. But you eventually get used to that.
- Having strong founder relationships in the team is essential to get the motivation that you need to survive as a company.
- Build your sales pitch based on the deadlines and key actions to emphasize the cost of inaction.
- Understand the problem, what people are looking for, what kind of problems they are trying to solve and offer them a “painkiller.”
Guest: Osman Koc - CEO of UserGuiding
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