Alper Yurder and Stefan Smulders discuss his entrepreneurial journey and strategies for brand building on platforms like LinkedIn amidst rapid company growth.
Key Takeaways
-LinkedIn is constantly changing, and it requires creativity and adaptability to succeed on the platform.
-Finding the right narrative and providing practical playbooks can help attract and retain customers.
-Consistency and value are key in building a customer base.-Scalability challenges can arise as a company grows, and it's important to focus on specific target markets.
-Customer success and onboarding are crucial for ensuring value and retaining customers.
