We get it, branding is hard. That's why Jill and Katie want to teach you how to brand like a bad bitch so you can walk around with your head held high saying, "yep, my business is fun, flirty, AND working for me in all of the right ways."
If you want to dive in further, here are the references made in the episode:
Brand Master Podcast: 15 Branding Principles for Brand Strategists
Sufio Article: How Brands Seduce The Consumer's Subconscious Mind
Donald Miller: Building a Story Brand