In this episode, we dive into the art and science of building buyer personas for the construction industry. Whether you’re targeting contractors, architects, or first-time homeowners, understanding your audience’s unique needs and challenges is key to driving success. Learn how to craft detailed personas that go beyond job titles, helping you tailor your marketing, streamline communication, and win more business.
Perfect for construction professionals looking to stand out in a competitive market, this episode is packed with actionable insights and real-world examples to get you started.
