EP18 Building a Brand
You have to craft it and build it in such a way so that your people understand it and know that they should hire you and work with you.
It's all you, and it doesn't have to be any harder than that. You don't have to find a wild and wacky way to connect the dots. And like these things have to make sense. No, they don't. They already do because you're a human and you're interested in these things. That's how they connect. They you're a human you're interested in these things.
Now that we've got that taken care of wrap your brain around that, keep that in. Okay. Now you create a signature service that combines the things that you do, or that focuses on one piece at a time, because I really do believe in selling one thing at a time. Absolutely. However, it could be one thing per social media platform.
For example, you could sell, uh, VIP days on LinkedIn. You sell your evergreen course on Facebook and you're selling a $25 meditation bundle on Instagram.
No issue. They're different streams. Think of them as different TV channels, right? No issue, or if your offers are so distinct and different, right? So let's say you're launching a podcast and you're selling a six month one-on-one coaching program.
So people are smart. They're gonna find their way to you.
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