Research is the subject of the latest episode of Bearcats Mean Business. How does research impact students, business professionals and the average consumer?
Suzanne Masterson, PhD, senior associate dean of faculty, research and Lindner culture, and professor of management, and Craig Froehle, PhD, professor of operations, business analytics and information systems, offer answers and provide pathways for students to learn from and work alongside Lindner researchers.
1:01 — Why Lindner research matters to students and everyday consumers.
2:29 — The importance of being an active researcher.
3:23 — How Lindner students can get involved in research.
4:44 — Craig’s research interests and process.
7:06 — Suzanne’s research interests and process.
9:30 — Advice for high school students wanting to do research in college.
10:59 — Lindner’s recent research accomplishments.
