Show Notes for "Mortgages and More" Podcast Episode
Episode Title: "The Art of Personal Branding and Marketing in Mortgages"
Introduction:
- Kyle and Brian introduce their guest, Katherine Campbell, Founder of Leopard Job.
- They discuss the importance of personal branding and marketing in the mortgage industry.
The Concept of Personal Branding:
- Katherine highlights the significance of personal branding in the mortgage industry.
- She explains how mortgage professionals can stand out and create a memorable presence in a crowded market.
Differentiating Sales and Marketing:
- The hosts and Katherine discuss the distinctions between sales and marketing in the mortgage industry.
- They emphasize the need for both sales skills and marketing strategies to succeed in the current market.
Competing for Attention:
- Katherine shares insights into the challenges of competing for consumers' time and attention in a world filled with brands and information.
- She encourages mortgage professionals to focus on being memorable and creating meaningful interactions.
The Role of Technology:
- Katherine emphasizes the role of technology in scaling personal branding efforts.
- She discusses how automation and technology tools can help mortgage professionals stay in front of their audience.
Scaling Interactions and Leveraging Tech:
- The hosts and Katherine highlight the importance of scaling interactions and leveraging technology to make interactions more meaningful.
- They stress the need for loan officers to own their brand and maintain a consistent presence.
Conclusion and Book Teaser:
- The hosts express their excitement about Katherine's chapter in the upcoming book, "Rethink Everything To Be A Next Generation Loan Officer."
- Katherine provides a sneak peek of her chapter, which focuses on the competition for consumers' time and attention.
Closing Remarks:
- Subscribe to "Mortgages and More" for updates on the book release and future podcast episodes.
- Connect with Kyle, Brian, and Katherine on social media for ongoing industry insights and discussions.
