Show Notes for "Mortgages and More" Podcast Episode
Episode Title: "The Power of Social Media in Mortgage with Greg Sher"
Introduction:
- Kyle and Brian introduce their guest, Greg Sher, an executive at NFM Lending and a pioneer in building a business around social media in the mortgage industry.
- They express their excitement about Greg's insights into the world of social media and its role in the mortgage business.
Exploring Social Media as a Strategy:
- Greg discusses his chapter in the upcoming book "Rethink Everything To Be A Next Generation Loan Officer" and the question it addresses: "Is social media a real strategy in the mortgage industry?"
- He shares his journey into the world of mortgage influencers and the role of social media in lead generation.
Passion for Education and Commitment:
- Greg highlights the common traits among mortgage influencers: a passion for the mortgage industry and a commitment to consistently creating content on social media.
- He emphasizes the importance of genuine care for consumers and financial literacy in the mortgage business.
Building an Empire with Influencers:
- Greg shares the story of how he identified a talented influencer on TikTok and invited them to join NFM Lending to build a business empire focused on lead generation.
- He emphasizes that these influencers are licensed LOs with reliable businesses and not paid hired hands.
The Importance of Consistency:
- Greg underscores the need for consistency in social media efforts, advising that posting two to four times a day, Monday through Friday, is essential.
- He acknowledges that it takes time and persistence to achieve success in the social media space.
The Value of Owning Your Brand:
- Greg discusses the concept of loan officers owning their brand through social media and its importance in the evolving landscape of the mortgage industry.
- He contrasts this with the traditional model of relying on leads from real estate agents.
Conclusion and Audience Takeaway:
- Brian and Kyle express their admiration for Greg's insights and his commitment to helping loan officers adapt to the changing landscape of the mortgage industry.
- They encourage listeners to take action and consider the role of social media in their mortgage businesses.
Closing Remarks:
- Subscribe to "Mortgages and More" for more enlightening episodes and updates on the book release.
- Connect with Kyle, Brian, and Greg Sher on social media to stay engaged and continue the conversation.
