Show Notes for Episode featuring Michael Hammond:
In this episode of "Mortgages & More," co-hosts Kyle Draper and Brian Vieaux continue their series leading up to the release of their book in February. They introduce their guest, Michael Hammond, from NexLevel Advisors, who has contributed a chapter to the book.
Michael discusses the focus of his chapter, which revolves around rethinking content creation in the mortgage industry. He emphasizes the importance of building relationships rather than just transactions and explores how loan officers can effectively create valuable content using AI tools.
The conversation delves into marketing strategies, including lead magnets and growing databases, and offers practical tips for social media engagement and networking.
