Show Notes for Episode featuring Mike Faraci:
In this episode of "Mortgages & More," co-hosts Kyle Draper and Brian Vieaux continue their 30-day series leading up to the release of their book in February. They introduce their guest, Mike Faraci, a video content expert, and discuss the importance of video in the mortgage industry.
Mike provides a glimpse into his book chapter, where he emphasizes that video content is a marketing asset and not limited to social media. He discusses the significance of knowing your ideal client persona and tailoring your content to resonate with them.
The concept of content multiplication is highlighted, where Mike suggests delivering the same core messaging to different ideal client personas, resulting in a substantial increase in content output.
