Description

In this episode I speak with Jennifer Baron.

Jennifer is a solopreneur and strategic B2B SaaS marketer with decades of experience running successful marketing programs and teams.

After a long 20-year career in corporate marketing, she’s now founded her solopreneur operation, Willow and Bee, where she helps tech start-ups grow.

We cover topics including:

• How even after 20-years honing her craft she can still experience moments of imposter syndrome - which I found totally endearing
• Niching to industries without going overboard niching
• Resilience as a solopreneur
• The story behind her brand name and the creative process of branding yourself

And other educational topics.

She was a great guest, and I love that even after two decades being a corporate professional she’s still embracing the “beginner’s mindset” and being open to learning and developing.

I hope you enjoy my conversation with - Jennifer Baron.