In this episode I speak with Jon Itkin.
Jon is the Principal of In The Kitchen where he provides positioning, messaging, and brand work for growth stage tech companies and tech enabled services.
In this episode we cover topics including:
The skillsets he developed early in his career he brought into launching his own operation
The importance of diagnostic and technical work including writing scopes, estimating projects, and how essential it is to develop systems for the back of the house of your business
The difference between first principles and frameworks, and the importance of repeatable processes without becoming overly reliant on them
We also developed a few new hashtags on the fly.
Jon is a total wealth of knowledge. This was a great, fun conversation. I learned a lot hearing him share his perspectives and experience, and I think you will too.
