In this episode I speak with Christy McCreath.
Christy is a seasoned B2B marketing strategist with over 15 years of expertise in revenue marketing.
She specializes in Account-Based Marketing strategy and execution, and managed services for ABM tech implementations.
Christy brings efficiency and data-driven insights to drive programmatic successes for GTM teams at medium-sized tech companies.
We cover topics including:
And other topics.
Christy was great to speak with. I wanted her on the show to share her story as, to date, I had not had anyone specifically focusing on Account Based Marketing as a solopreneur.
For those unaware, doing this requires one to be a veritable one person army - which Christy is. Carrying both technical expertise in different marketing technologies and also business expertise in understanding the big picture strategy a business needs to have in place before committing to an ABM program.
She was a ton of fun to speak with and I think you’ll enjoy hearing her story.
So, here it is.
Here is - Christy McCreath.
