Marcus Ernst is Project Manager at MACK One, one of the drivers behind the AUREA Award community and a member of the MACK Research Team.
He has been instrumental in creating attractions that have been the first immersive experience for hundreds of thousands of visitors in Europa Park the second largest theme park in Europe!
In this conversation, we take a deep dive into:
The successes and failures along this journey
What is the most important KPI when operating at this scale
How scaling down was actually the key to success
Why AR hasn't been more widely adopted in theme parks yet
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CONNECT WITH MARCUS
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🔗 Website
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CONNECT WITH ME
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PAST EPISODES
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