'The Financial Health of Our Dance Community'
In this crucial episode, Gui and I tackle the difficult financial reality of the dance industry: the mismatch between the perceived value of events and their actual cost. We discuss why so many organizers are operating at a loss, and what must change for sustainability.
Educate on Value: We argue that years of undercharging have created an expectation of low prices. We must educate the community to value dance events, which provide hours of entertainment, compared to other expenses like a takeout meal.
System Over Subjection: Stop making individual exceptions. Use a single platform for all payments, clearly communicate rules on the website, and stand firm on ticket requirements. Letting one person pay cash or show up without a pass undermines the entire system.
Demand Contribution: If someone needs a discount, require them to offer help (e.g., setup, cleanup) in return. This ensures they value the opportunity and contribute to the event's success.
Prioritize Long-Term Learning: For weekenders, focus on selling full, progressive passes. This commitment ensures a better student experience and is a higher-value product that justifies the necessary cost.
Ultimately, we must be honest and implement systems to make the cost of running a community feasible.
Are you unknowingly shooting yourself in the foot by undercharging?
How can we better educate our communities about the true value of dance events?
Share your thoughts and join the conversation!
