You’ve probably heard it a hundred times — “Know your ideal client.”
Cue the worksheets. The flat white vs. iced matcha debates. The surface-level stuff.
But what if that’s not actually the point?
In today’s 6-minute episode, we explore:
✨ Why understanding your people isn’t about demographics — it’s about depth
✨ The difference between marketing that converts and marketing that connects
✨ How to write and create from empathy, not performance
If you’ve resisted niching or felt boxed in by ideal client templates, this is your permission to do it differently — with compassion, clarity and actual resonance.
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💛 Tag @katiefordvet and @alignandimpact if this landed
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You don’t need perfect content. You just need true connection.
#AlignAndImpact #IdealClientClarity #MarketingWithEmpathy #HumanFirstBusiness #VetMedAndBeyond
