Description

The 2024 IDEA Fitness Leader of the Year, Ingrid Knight-Cohee, is back! This time, she addresses the "elephant in the room"—the next generation of instructors! She covers:

• State of the Industry Today

• How the demographic landscape of fitness professionals is shifting

• Why understanding generational differences matters more than ever

• Key motivators for younger generations to become instructors

• The role of passion, purpose, and personal brand in career decisions

• The importance of authentic connection and belonging

• The critical role mentorship plays in building confidence and skills

• Are today’s certifications and programs meeting new instructors' needs?

• How continuing education and real-world practice set the stage for success

• What the industry must do to create a more engaging path for growth

• Successful strategies for attracting and keeping younger talent