Beth Byrd, VP of Sales at Anewgo, joins me on Bricks and Banter to unravel the complexities of the real estate market as it collides with the frontier of artificial intelligence. Beth's unique journey from traditional building practices to embracing cutting-edge AI technologies offers a fascinating perspective on the industry's evolution. Together, we dissect the dual realms of AI—AI-generative and agentic and their revolutionary potential in marketing and operations. We shine a light on the critical importance of data infrastructure readiness as builders brace for the sweeping changes brought by agentic AI. Our discussion also navigates the mixed pace of AI adoption, emphasizing how builders can bridge the information gap to meet ever-demanding consumer expectations with transparency and foresight.
In this episode, the themes of trust and simplicity take center stage as we explore sales and marketing in our digitally driven world. Engaging with buyers who are increasingly informed requires a fresh approach, where education and transparency breed trust. We uncover strategies to simplify the customer journey, preventing option paralysis and creating intuitive online experiences that resonate with today's savvy buyers. Drawing inspiration from Greg McKeown's "Effortless," we delve into the art of streamlining efforts for heightened productivity and reduced stress. Seasoned professionals are encouraged to adapt by leveraging technology to craft seamless, trustworthy interactions. Join us for actionable insights that can keep you ahead in the fast-paced real estate landscape.
