Audience relationships are everything in media, and never was that more true than during the earliest months of the COVID-19 pandemic. To kick off our new series, Peggy Anne Salz talks to Maureen Hoch, editor of HBR.org and managing director of digital content at Harvard Business Publishing, about how the publication quickly adapted to continue serving business leaders with vital journalism, analysis and commentary in a time of crisis—in all of the right formats. Additionally, Maureen shares insights on growing the brand's portfolio of audio content, engaging audiences across various channels and mediums, and much more.