What if the front door to your brand wasn’t an app, a landing page or a form, but a conversation?
In this MobileGroove episode, I spoke with Moritz Beck, founder and CEO of Memacon, about why chatvertising is emerging as one of the most critical shifts in marketing and why it’s already forcing brands to rethink apps, funnels and trust.
Moritz doesn’t just talk theory. He shares real examples from brands like IKEA, Volvo, and Aldi, along with hard numbers that explain why messaging is outperforming traditional journeys.
We get into:
We also explore how chat is reshaping recruitment, training, subscriptions, surveys and internal workflows, and why flow-based thinking is replacing funnels faster than most marketers realise.
Moritz explains why this shift took so long, why it’s accelerating now, and zeroes in on the one simple experiment marketers should run in the next 30 days to see the impact for themselves.
If you’re an app marketer, CMO or product leader trying to cut through saturation, rebuild trust and meet users where they already are, this conversation will change how you think about engagement.
0:00 Introduction to Chatvertising
2:14 Defining Chatvertising
4:05 Drivers of Conversational Engagement
7:48 Messaging Channels and newsletters
10:00 WhatsApp for Lead Generation
11:47 User-Centric Case Studies
16:48 Improving Conversion Rates
22:27 Hyper-Personalization Strategies
30:15 Key Metrics for Messaging Success
43:32 Getting Started with WhatsApp Newsletters
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