In this episode of The BITE Pod, Anne Riitho is joined by Bruce Foucart, an expert in intellectual property rights enforcement, and Timothy Gildea. They delve into the critical importance of protecting intellectual property, discussing the risks and impacts of IP theft on businesses, consumers, and national security. Bruce shares his extensive experience from his time as the Director of the US National Intellectual Property Rights Coordination Center, offering insights into the challenges of combating counterfeit goods and the innovative strategies being used to protect IP worldwide. Whether you're a business owner, law enforcement officer, or just curious about intellectual property, this episode provides valuable knowledge on safeguarding creativity and innovation in the digital age.