The Sync Episode! — Producer Points Roundtable on Licensing for Film, TV & Ads
Sync licensing has become one of the most powerful ways for artists, songwriters, and producers to get their music heard. A single placement on a hit show, movie trailer, or national ad campaign can change a career overnight — but breaking into that world isn’t easy.
In this roundtable, Justin brings together three guests with deep experience in sync to break down how it really works:
Lowen (Emily Kopp) ( @earthtolowen ) — artist, songwriter, and producer with placements on HBO, Disney, and Hulu
Jeremy Silver ( @iamjeremysilver ) — songwriter/producer with cuts for Christina Aguilera, Michael Bublé, and a long track record of major syncs
Daniel Dávila ( @itsdanieldavila ) — Grammy-nominated engineer, producer, and songwriter with credits for TXT, Katy Perry, and Robert Glasper, plus extensive sync work for TV and brands
🎛️ We explore:
How to read a sync brief (and know when not to send)
Building connections with music supervisors, publishers, and agencies
The business side — splits, fees, and red flags in contracts
Balancing sync writing with artist identity
Trends in sync placements for 2025 and beyond
💡 Plus: listener questions on pitching, catalog strategy, and what makes music truly sync-friendly.
🔗 Follow & Listen:
Justin Gammella: @justin_gammella
Producer Points: @producer_points
TikTok: @producer.points
🎧 Producer Points Playlist: Spotify
🎙️ Full Episodes: Spotify | Apple Podcasts
