Dive into the dazzling era of the Roaring 20s, as we explore the monumental consumer revolution that shaped the modern age as we know it today. Following the industrial revolution, the 1920s burst into life, introducing groundbreaking changes in lifestyle, culture, and consumer habits that continue to influence our world in profound ways. From the explosion of jazz music and the flapper movement to the advent of mass-produced automobiles and the beginnings of the advertising industry, we uncover how this transformative period gave birth to the consumer culture that still dominates today.
We are joined by the brilliant Jason Voiovich, a seasoned marketing professional and the author of "Booze, Babe, and the Little Black Dress: How Innovators of the Roaring 20s Created the Consumer Revolution." Jason brings his extensive knowledge and unique insights into how the Roaring 20s paved the way for the innovative marketing strategies and consumer-oriented approaches we see today.
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