Most nonprofits treat auction software as a checkout tool. Mo treats it as a donor intelligence system. She covers why mobile bidding isn't too hard for older donors, the auto-close setting almost nobody turns on, the text message that can sell out a raffle in two minutes, and the platform fees quietly costing you donors. Then the real goldmine: the losing bidders and fund-a-need gifts sitting in your data after the event, and how to turn them into next year's major donors.
Chapters:
00:00 Intro
00:15 Is mobile bidding too hard for older donors?
02:59 The concierge desk (and the sponsorship hiding in it)
04:39 The truth about paper backup
05:33 Paper recorders: your fund-a-need audit trail
06:42 The auction setting almost nobody turns on
07:26 Using text messages to create urgency
09:09 You don't need the priciest software
11:01 Platform fees are costing you donors
11:53 The item detail every org overlooks
13:18 The most common Saturday-night panic call
14:30 Reselling popular trips after bidding ends
16:08 The hidden donors in your losing bids
17:37 Why Mo does this and how to get her help
19:49 HGA uploads your auction items at no cost
🔗 *CONNECT WITH US* 🔗
Connect with Morgan on LinkedIn: https://www.linkedin.com/in/morgan-hughes-433160a9/
Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/
Have questions for Morgan? Email her: morgan@hgafundraising.com
Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/
💙 *ABOUT HGA FUNDRAISING* 💙
This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.
To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/
Easiest way to raise more money in your next event: https://hgafundraising.com/golden-ticket/
Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/
Need an auctioneer for your next event: https://charityauctioneerswelove.com
