Susanna Doyle from MDA talks about her approach to connecting and communicating with nonprofit donors.
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Support the Muscular Dystrophy Association: mda.org
Watch the Webinar with Susanna Doyle and Amy Meyers: https://youtu.be/1IhfJlSLCvY?si=ueP3JtcKyp0ulxI3
During this episode, Susanna Doyle, Account Manager for Signature Events at MDA, shares her insights on effective fundraising strategies, emphasizing the importance of relationship building, efficiency in outreach, and the evolving landscape of donor engagement. She discusses the significance of personal touches in donor communication, the role of social media and cold calling, and the necessity of post-event follow-up to cultivate long-term relationships with donors. The conversation also highlights the unique challenges of fundraising for rare diseases and the importance of community engagement in event planning.
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