We cover Jason's new book on Nonprofit Fundraising, and the most valuable attribute a fundraising professional can have.💸 Need coaching? Jason can help you level-up your fundraising game FREE https://calendly.com/hgagroup/coachingIn this episode, Trevor Nelson and Jason discuss the upcoming release of Jason's book on nonprofit fundraising, which emphasizes the importance of relationships over traditional fundraising methods. They explore the four pillars of effective fundraising, the necessity of consistent effort, and the significance of clear messaging. The discussion also touches on the challenges of fundraising, the pitfalls of shortcuts, and the importance of understanding trends without chasing fads. Jason shares insights from his extensive experience in the nonprofit sector, providing valuable takeaways for fundraising professionals.✈️ Do you donors like to travel? Allow them to spend their travel budgets to both have a great vacation, AND fund your nonprofit! Reserve an item here https://hgafundraising.com/💡 Sign up to our newsletter to receive weekly fundraising tips:https://hgafundraising.com/subscribe-to-newsletter/Timestamps:00:00 Episode Preview01:01 Exciting News02:26 What is the book about?04:45 Jason's Background07:04 Practicing the Basics09:53 Crafting a Clear Message13:13 Fundraising Challenges14:42 Consistency Will Always Beat Virality