Natan Edelsburg is the Chief Partnerships Officer at Muck Rack, the software platform that enables thousands of organizations including Google, International Rescue Committee, Golin and Duolingo to find the right journalists to pitch, report on media coverage and prove the value of their work. In this role, Natan is responsible for leading and cultivating strategic industry partnerships and driving international expansion. Previously, Natan was Chief Revenue Officer at Muck Rack, where he led the Sales and Customer Success teams. He joined Muck Rack in 2009 as the company’s first employee and held several positions including Chief Operating Officer, helping to build the business to what it is today.
Natan is a member of the Board of Trustees for the PRSA Foundation. Natan’s a frequent speaker on social media, PR, journalism and the future of TV. He’s moderated panels or given presentations at SXSW, PRWeek, Social Media Week, Collision, Web Summit, Digital Hollywood, PRSA, Ragan’s and Cannes Lions.
We talked to Natan about his thoughts on storytelling including: how to write email pitches that get noticed, how to find your place as a professional storyteller in today's digital environment, the future of storytelling including the use of AI, and how to use social media spaces to story-tell for connection.
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