Lindsay Tjepkema has drawn a straight line from A to B—to B2B. She’s spent her entire career in marketing. She has a Master’s degree in Integrated Marketing and has spent over fifteen years in B2B marketing, including leading the marketing teams at enterprise SaaS companies.
It was in this role she discovered a lack of resources for B2B podcasting, so she set out to co-found her own company, Casted, a decision she doesn’t regret. “It's been a wild, amazing rocket ship journey,” she says. “And I wouldn't have it any other way.”
In this edition of Founders Journey, she discusses her decision to leave a good corporate job to start her own company, the key steps she took developing the product, and how the most important part of being a founder is getting comfortable being uncomfortable.