Description

How can a rebrand transform a charity’s future? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley explore the complexities of charity rebranding with Richard Jane, Director of External Affairs at Brainkind. Richard shares the strategic journey from The Disabilities Trust to Brainkind, revealing the key decisions behind the change, the role of stakeholder engagement, and how to balance legacy with a fresh identity.

This episode also covers:

• The power of rebranding and how it can redefine a charity’s trajectory
• The hidden costs ofnot rebranding and why change can be a crucial investment
• The inspiring fundraising feats of nine-year-old Arthur Middleton, who took on a mountainous challenge, and 107-year-old Joan Willett, whose determination has inspired thousands

Tune in to hear expert insights on rebranding, the importance of community involvement, and the incredible stories of fundraisers making a difference.

Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.

#CharityPodcast #CharityShow #CharityExperts #Rebranding #Fundraising #CharityLeadership #MakingADifference

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• Email us:⁠thecharityshowpod@gmail.com⁠
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• Answer our episode question on Spotify
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Episode Chapters:

(00:00) Introduction

(00:53) Welcome to episode two

(02:20) Mental Health Awareness Week

(03:46) Coming up

(07:09) If you were a brand...

(09:13) Jelly Babies and Help for Heroes

(11:36) Rebranding - Richard Jane, Brainkind

(14:52) Introducing Brainkind

(17:51) Why rebrand from The Disabilities Trust?

(19:51) Consulting with staff and beneficiaries

(25:49) Sticking points along the way

(28:05) Rollout

(30:16) Working with an agency

(33:12) Impact of the rebrand

(37:35) Advice for others

(38:57) Superstars of the week

(45:08) Coming soon

Featured Charities:

• The Fire Fighters Charity: ⁠https://www.firefighterscharity.org.uk/⁠

• The Brain Tumour Charity: https://www.thebraintumourcharity.org/
• British Heart Foundation: https://www.bhf.org.uk/
• Brainkind: https://www.brainkind.org/
• Help for Heroes:https://www.helpforheroes.org.uk/
• Mental Health Foundation:https://www.mentalhealth.org.uk/
• Horatio's Garden:https://www.horatiosgarden.org.uk/

Full episode transcript:

• Read here: https://thecharityshowtranscripts.blogspot.com/2024/05/episode-2-full-transcript.html

Note from Tim and Piers

All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!