In this conversation, host, Raven O'Neal sits down with Heather O'Neill, Founder of Pixels for Humans shares her extensive experience as a business owner, discussing the dynamics of running a business with her husband and the challenges of navigating capitalism as a woman.
Heather emphasizes the importance of communication, role clarity, and the necessity of contracts in family businesses. Heather also critiques the growth-at-all-costs mentality prevalent in capitalism and advocates for a more humane approach to business that values people over profit. She advises aspiring entrepreneurs, particularly women, on negotiating pay and setting partnership boundaries.
KEY TAKEAWAYS
- Heather: 16 years as a business owner, tech evolution witness
- Family business requires clear communication and a defined role
- Family contracts protect all parties
- Women tend to undervalue services; should raise rates
- Capitalism often places profit above people
- Discuss potential problems before partnering
- Personal values guide business decisions
- Small community changes drive broader societal shifts
- Practice builds negotiation confidence
- Work-life balance ensures long-term success
DISCUSSION TIMELINE
- 02:41 Navigating Work and Marriage
- 13:42 The Intersection of Business and Capitalism
- 21:38 Understanding Personal Thresholds and Feelings of Insufficiency
- 23:36 The Role of Hope and Individual Action in Change
- 26:14 Navigating Family Dynamics in Business
- 28:59 The Importance of Contracts in Family Business
- 36:56 Practical Hacks for Personal and Professional Growth
CONNECT WITH HEATHER
Heather's Website: www.pixelsforhumans.com
Heather's LinkedIn: www.linkedin.com/in/hlrjo
