Can fashion supply chains cut emissions at scale while keeping factories competitive. In this episode of The Responsible Edge, Charlie speaks with Jamie Rusby, co founder of Generation One and former sustainability leader at IKEA and VELUX.
Jamie shares the reality facing many manufacturers in Bangladesh and Nepal. Some borrow at high rates and operate with narrow margins. These conditions make long term investment difficult. As he explains, “These companies have many priorities… so it needs structure for it to move.”
The conversation explores how Generation One supports rooftop solar and energy efficiency projects through planning tools, local delivery partners and impact finance that removes the need for upfront capital. The aim is to create repeatable projects that deliver savings for factories and help brands reduce emissions across their supply chains.
In this episode you will learn:
• How factory conditions shape climate decisions
• Why access to capital is a major barrier
• How long term programs strengthen trust between brands and suppliers
• What IKEA and VELUX taught Jamie about building momentum
• Why programmatic finance depends on collaboration as much as money
• How a practical model can turn climate ambition into operational change
Watch to see how determination, structure and shared incentives can help the fashion industry decarbonise at speed.
#Sustainability #SupplyChains #EnergyTransition #EthicalBusiness #ResponsibleLeadership #RealZero
