In this episode of Enterprise Sales Development podcast, we speak with Brynne Tillman, a LinkedIn and Sales Navigator Trainer. She shares how she garnered her title as the LinkedIn Whisperer and how she uses the site for prospecting and sales development. She talks about why personal branding is important for brand recognition and what should be included in the LinkedIn profile header. Listen as she shares her five tips for leveraging LinkedIn most effectively.
WHAT YOU’LL LEARN
How did she became the LinkedIn Whisperer
Changing the balance between the give vs the ask
Why brand recognition for personal brand is important
Brynne’s five tips for leveraging LinkedIn most effectively
Brynne’s thoughts on polls and events
Her approach to finding the right people on LinkedIn
What should be on the header of your LinkedIn profile
QUOTES
“The power of LinkedIn is the first, second connections.” -Brynne Tillman [04:52]
“So I’m about to say something that’s going to make every sales manager cringe. Your reps need to detach from what the prospect is worth to them and attach to what they’re worth to the prospect.” -Brynne Tillman [07:26]
“We have to slow down the outreach to speed up the outcome.” -Brynne Tillman [09:48]
“Make your profile a resource. LinkedIn has given us gifts upon gifts in order to do this.” -Brynne Tillman [18:05]
“We need to start conversations around the topics they care about, because that’s what they want to talk about.” -Brynne Tillman [23:40]
TIMESTAMPS
[00:01] Intro
[00:25] Meet Brynne Tillman
[01:28] Becoming the LinkedIn Whisperer
[03:19] Start looking at SDRs differently
[06:30] The give vs the ask
[13:44] Brand recognition for personal brand
[16:27] Five tips for leveraging LinkedIn most effectively
[20:14] Social listening and content strategy
[25:27] Nurturing our connections and warm introductions
[30:05] Brynne’s thoughts on polls and events
[36:12] Talking to the right people on LinkedIn
[42:54] The header on Linkedin profiles
[44:22] Where to learn more about Brynne
RESOURCES
LinkedIn Sales Navigator
Making Sales Social Podcast
Social Sales Link Content Library
12-Week Linkedin Sales Accelerator
CONNECT
Social Sales Link website
Social Sales Link on LinkedIn
Brynne Tillman on LinkedIn
Brynne Tillman on Twitter
CIENCE website
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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