In this episode of Enterprise Sales Development podcast, we speak with Jax Lieu, a Top Funnel Revenue Growth Leader, podcaster, blogger and content strategist. Jax shares what it takes to succeed in this industry, but also shares some of the failure points he’s experienced and learned from. He also talks about how he blends inbound strategies with outbound strategies, and three things you need to understand to become a Top Funnel Sales Dev. Strategist.
WHAT YOU’LL LEARN
How Jax got into sales and started his podcast
Why Jax is retiring SalesDevUnite, an online private micromanaged Top Funnel GTM community
His biggest takeaways from some of his failure points
How you should approach your first 30 days as an SDR as dating
How he blended inbound strategies with outbound strategies
Three things you need to understand to become a Top Funnel Sales Dev. Strategist
The winning formula for the frontline execution
QUOTES
“It’s our job as sales development professionals to build something that is repeatable, scalable.” -Jax Lieu [09:28]
“Another great fact too is being able to extract the buyer’s journey from the marketing standpoint and sharing that with the team so that we can coordinate our outreach together.” -Jax Lieu [15:54]
“As you get older, you tend to realize that all the bads and the miseries that you tend to go over or went through, later on become a blessing in disguise. And even though at that time it was losing, when you become successful at it is when you’re able to turn it around and make it become a learning.” -Jax Lieu [31:56]
“If there’s advice I can give to new reps is be bold. Be bold and take bold bets, but not company bets.” -Jax Lieu [33:04]
“In able to be successful at it, you gotta be a practitioner. No one cares about what you used to do. What are you doing today that works?” -Jax Lieu [36:58]
TIMESTAMPS
[00:00] Intro
[00:25] This week’s guest: Jax Lieu
[01:27] Jax’s background in sales
[05:15] Retiring SalesDevUnite
[07:50] Training and coaching sales development teams
[10:15] Biggest takeaways from early career failure
[14:21] Blending inbound strategies with outbound
[23:22] The frontline execution
[31:22] Failure is a badge of honor
[36:22] Experimentation: the rule, not the exception
[38:13] How to contact Jax
RESOURCES
Enterprise Sales Development with David Dulany
Niko Hughes
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross and Marylou Tyler
Miro
Shift Happens with Chris Ortolano (PLG)
CONNECT
Jax Lieu on LinkedIn
SalesDevUnite website
1UP Revenue Podcast, formally known as 1UP Sales Development Podcast
CIENCE website
CIENCE on LinkedIn
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