In this episode of Enterprise Sales Development podcast, we speak with Liam Martin, co-founder, co-organizer and CMO of Time Doctor, Staff.com and Running Remote Conference. Liam previews his upcoming book, Running Remote: Master the Lessons from the World’s Most Successful Remote-Work Pioneers, that comes out on August 16. He talks about working from home and remote business strategies in sales. He also shares tips for remote productivity and how to think about the future of work.
WHAT YOU’LL LEARN
Scaling practices for remote teams using the promotion strategy for his upcoming book as an example
How engagement and familiarity has shifted with remote work and what can salespeople do to authentically connect with clients
The inspiration behind his upcoming book, Running Remote: Master the Lessons from the World’s Most Successful Remote-Work Pioneers
Practical techniques for a new management style in remote work
The unintended consequences of an asynchronous workforce
QUOTES
“Fundamentally, we’re just trying to find the best person for the job. Because we think that actually if you just expand out your reach to a global market, you’re going to continuously get better candidates that are better at their job.” -Liam Martin [03:13]
“The number one thing you can do without basically buying yourself on to those lists is getting on podcasts.” -Liam Martin [04:20]
“No contact should be a cold contact in my opinion.” -Liam Martin [14:46]
“That’s where innovation exists actually, is questioning your assumptions.” -Liam Martin [33:50]
“If there is one piece of advice that I would have towards the negative aspect of asynchronous remote work, it is build those relationships so that you don’t get all of your social energy from your work environment.” -Liam Martin [38:33]
TIMESTAMPS
[00:01] Intro
[00:40] This week’s guest: Liam Martin
[02:14] Being a guest on 500 podcasts
[14:02] Effective attribution and sampling
[23:56] Pandemic panickers and Running Remote
[27:43] Management style in remote work
[36:43] Unintentional consequences
[43:41] Liam’s upcoming book and how to contact him
RESOURCES
The Wall Street Journal Best Selling Lists
Newsweek Books and Literature
New York Times Best Sellers
Listen Notes
Matt Mullenweg
HubSpot
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross and Marylou Tyler
The Ups and Downs of Building a Distributed Global Sales Team with Liam Martin
The Joe Rogan Experience
BookScan
Time Doctor
Blue Ocean
Ahrefs
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