In this episode of Enterprise Sales Development podcast, we speak with Neil Bhuiyan, Managing Director and Founder of Happy Selling. Neil draws from his experience in the SDR space in the last decade to discuss his role and how to do sales development well. He discusses how he trains SDRs the Happy Selling ethos and why collaboration is key with messaging. Neil also shares what makes a good manager.
WHAT YOU’LL LEARN
His experience with Zuora and introduction to subscription economy
How Neil trains SDRs on trend sellings with the art of storytelling
The story behind Happy Selling
The Happy Selling ethos and Neil’s training approach
Why collaboration is key when it comes to messaging
What the COVID-19 pandemic taught Neil about the qualities of a good manager
QUOTES
“That’s again one of the reasons I fell in love with being an SDR, because I felt like you had a direct impact trying to help build a company, but you’re also trying to help people out there, and you’re in essence trying to change the world, Eric.” -Neil Bhuiyan [10:25]
“The one thing I say to my SDRs is that you never lose. You either win or you learn, but you always look for the opportunity to learn if you can.” -Neil Bhuiyan [15:49]
“If you can set a good tone in that initial first call, that will set the tone for the entire sales cycle thereafter.” -Neil Bhuiyan [20:46]
“What I try to say to SDRs is that being a sales development representative is just not an entry to sales, it’s an entry to a whole company.” -Neil Bhuiyan [27:50]
“Whatever you’re learning to do now is either going to help you later in life run your own business or help somebody else run their business.” -Neil Bhuiyan [46:19]
TIMESTAMPS
[00:01] Intro
[00:26] This week’s guest: Neil Bhuiyan
[01:27] How Neil start in the SDR world
[07:22] The gospel of the subscription economy
[10:38] Capitalizing on trends
[15:26] You either win or you learn
[21:04] Happy Selling
[23:36] Coaching and training the Happy Selling ethos
[34:33] Messaging: Collaboration is key
[40:43] An example of before and after
[46:29] Ideal customer for Happy Selling
[48:03] What helped Neil progress in his career
[54:59] Make SDRs believe in themselves
[59:48] Qualities of a good manager
[1:06:06] How to contact Neil
RESOURCES
Zuora
The Guardian
Subscribed
Showpad
Pareto principle
Enterprise Sales Development with John Barrows
Chadwick Boseman Tribute to Denzel Washington
Les Brown’s quote
CONNECT
Neil Bhuiyan on LinkedIn
Happy Selling website
The SDR DiscoCall Show
CIENCE website
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